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Lighten Up East Texas final Weigh-Out April 20 - 27

TYLER, April 24, 2013--The official weigh-out for participants of the Lighten Up East Texas (LUET) Weight Loss Challenge is Saturday, April 20, thru Saturday, April 27. The weight loss challenge, sponsored in part by Brookshire Grocery Company, Lighthouse Graphics, and Allen Samuels Tyler, is a local movement to make East Texas a healthier community in which to live. The LUET celebration will take place on Saturday, May 18, at Trinity Mother Frances Rose Stadium from 9 a.m. to 11 a.m., followed by the presentation, to acknowledge all participants for their hard work and to award prizes.

Lighten Up East Texas is a regional weight loss challenge, created by the Fit City Coalition, in which individuals, teams and communities have competed to lose weight and improve their health.  Participants will receive entries into a grand prize drawing for every 5 percent of weight lost, tracked from an official weigh-in at the start and the official weigh-out at the end of the challenge. 

Participants can weigh out on April 27, from 10 a.m. – noon, at the new R.B. Hubbard Center, 304 East Ferguson Street in Tyler or they can choose from an official weigh out site listed at www.LightenUpEastTexas.com, and weigh anytime during the week of April 20 – 27.  The opportunity to weigh out on April 27, is the last possible opportunity to enter their ending weight.  Participants must have an official weigh out to be registered for the prize drawings.

Donated by Allen Samuels Tyler, the grand prize drawing will be a new 2013 Dodge Dart!  Other great prizes include $4,000 worth of Brookshire’s gift cards, a $5,000 Travel Masters/Fit City dream vacation, annual memberships and massage packages at ETMC Olympic Center, and hotel gift certificates.

"Our goal for this event was to encourage East Texans to take control of their health, to make smart and healthy choices, to make time for physical activity and to ultimately lose weight in a healthy way," says George Roberts, Chief Executive Officer of NET Health and Co-Chair of Fit City. 

 “When we established the Fit City Challenge in 2010, our mission statement was to make Tyler a Fit City one step, one bite and one health-conscious decision at a time,” said Dave Berry, Editor of the Tyler Morning Telegraph and Fit City Co-Chair. “We’ve seen much success from individuals and groups through the Lighten Up East Texas Challenge and are excited about seeing the results of those participating. We look forward to awarding great prizes and recognizing individuals who have adopted a healthier lifestyle and taken off unhealthy pounds.”

“Obesity is a significant health concern in East Texas,” said Tyler Mayor Barbara Bass.  “We are not content to sit idle while our family members, friends and neighbors fight this battle alone.  With the Lighten Up East Texas program we are joining together to get healthier as a community.”

In addition to Brookshire’s, Allen Samuels Tyler and Lighthouse Graphics, platinum sponsors for Lighten Up East Texas are the City of Tyler, NET Health and the Tyler Morning Telegraph.  Other major sponsors of Lighten Up East Texas are Tyler ISD, KYTX CBS19, R.W. Fair Foundation, Trinity Mother Frances Hospitals and Clinics, UT Health Northeast, Texas Spine and Joint Hospital and East Texas Medical Center. Additional sponsors include AT&T, Ingersoll Rand, East Texas Food Bank, Goodwill, PECAT – “Live Tobacco Free”, Tyler Area Chamber of Commerce and Tyler Junior College.

For a list of official weigh out sites and more information on Lighten Up East Texas, please visit www.LightenUpEastTexas.com.

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