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Goddard to present at national conference for educational public relations

TYLER, July 8, 2013--Dr. Larry P. Goddard, Certified Fund Raising Executive, has been invited to present at the 60th annual National School Public Relations Association (NSPRA) conference in San Diego. Goddard will present the topic, “Make Friends before You Need Them: How to Succeed with Effective Education Foundations without Really Trying.”

Goddard, who was named Texas’ Key Communicator in 2010, by Texas School Public Relations Association, will present:

  • Ways to Ask
  • How to organize and manage an effective nonprofit organize
  • Partnerships, Alumni and Donors
  • Best Practices in Fund/Friend raising

Goddard has been Executive Director of the Tyler ISD Foundation since 2006, and this year is the most successful in the 23 year history of the Foundation.

NSPRA is a national organization for the advancement of effective public relations for public schools across the country.  Only recently have education foundations become a viable part of community relations and positive awareness for K-12 education entities.

Some 600 school public relations, communications professionals, school superintendents, campus principals and school board trustees from all 50 states, Canada and the DoDEA overseas schools are expected to gather for professional development sessions.  The theme of this year’s seminar is, “Sixty Years of Learning the Best, Latest, and Most Effective in School Communications.”

Goddard will also be on hand to accept the six golden achievement honors that the Tyler ISD Foundation has received for 2013 awards.

The six programs are:

Girl Power: How to Reach the Community—partnership with Junior League of Tyler, Inc. for empowerment and future life planning for young girls in Tyler area.  This program is one that helps the mission of the Tyler ISD Foundation and the Junior League of Tyler, Inc. simultaneously.

The Melting Pot: Recipes and Remembrances—Moore MST Middle School cookbook to teach cultural similarities—we all can get along around the dinner table!  Angela Singer was the lead teacher on this program of publishing a cookbook along with each student’s family stories and cultural culinary histories.

Students and Educators—Our Shining Stars—this award-winning academic recognition event of top graduating seniors of both Robert E. Lee High School and John Tyler High School and the educators who they honor as ‘most influential’ in their educational success.  The award was for the 2012 ceremony.

This year was the seventh annual Night of Shining Stars, which was suggested by Margaret Montgomery, retired Tyler ISD, along with Goddard.  Lisa Preddy, Beth Guinn, Shelley Calhoun, and Kim Farrell (board directors) have been the planners of the event for many years.

Don’t Burn Daylight! Honor Our Alumni and Friends Now!  This program each fall honors friends of the foundation, distinguished alumni and iconic service to the District and Foundation.  The selection committee honors alumni who have distinguished themselves in admirable quality.

If You Don’t Toot Your Own Horn You Might Not Get Tooted:  How Marketing and Public Relations are a Year-Round Public Relations for Educational Foundations - This project is a continuation of a five-year marketing/business strategic plan created by Tyler ISD Foundation.  Mildred Mackey of Tyler is the designated historian and creates scrapbooks of events and media release published by the Tyler ISD Foundation (year 3 of 5 year plan).

“Turtle on a Fencepost:  Uplifting the Sophistication Level of Education Foundation Training—I Sure Didn’t Get Up Here By Myself!”  This entry was a compilation of training sessions by Goddard presented during the evaluation of the past year.  In 2012, Goddard received the Golden Medallion award based on his presentations and is being considered for the same this year.  In 2011, he was awarded the national honor for his writing.

The Tyler ISD Foundation, in the past seven years, has been recognized multiple times for its writing, use of art, media releases, video productions, grant programs with teachers, teams of teachers and campuses, campaigns, events, and public relations strategic planning.

Goddard has also been invited to an honored position of mentoring and providing advice to educational fund raising professionals across the nation. Goddard will also use the trip to San Diego as an opportunity to host a Tyler ISD alumni gathering and invites Tyler ISD alumni in the San Diego area to contact him at Larry.Goddard@suddenlinkmail.com

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