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ATHENS, April 20, 2014—On April 26, between 10:00 a.m. and 2:00 p.m., the Ram Truck brand and Elder Chrysler Dodge Jeep Ram will host “The Next Crop Project” fundraising event at the dealership to benefit the National FFA Organization (FFA) and local FFA chapter leadership programs in Henderson County. The fundraiser is one of at least 125 being held April 26, at select dealerships across the country in celebration and support of our “next crop” of farmers and future leaders in the agriculture industry.
Everyone in the community is invited to stop by the dealership at Highway 31 East and test drive the 2014 lineup of Ram trucks. For each person who takes a short test drive, Ram will donate $20 to the National FFA Organization in support of local FFA chapter leadership programs, up to $2,000. Elder Dodge will provide the trucks, and dealership and FFA chapter volunteers will be on hand to assist with the test drives.
“The Next Crop Project” national test drive campaign is designed to further the attention that the Ram Truck brand brought to the importance of America’s farmers with its “Farmer” video that aired during the 2013 Super Bowl broadcast. Ram donated $1 million to the FFA after views of the video reached a 10 million view milestone in less than one week. “The Next Crop Project” broadens the focus to the future of agriculture and is a celebration of, and investment in, tomorrow biologists, chemists, veterinarians, business leaders, entrepreneurs, and farmers.
“Ram’s relationship with FFA and its chapters is more than 60 years strong,” said Hayden Elder, owner of the dealership. “We hope everyone comes out and takes a few minutes to help us raise funds for these hard-working students dedicated to the science and art of farming. With this fundraiser, we are investing in the future of agriculture and this community. We look forward to the opportunity to give something back and help FFA continue its important local programs and initiatives.”
“The Next Crop Project” test drive event is one of the fastest, easiest ways to raise up to $2,000 for a good cause in a few hours. There is no obligation to buy anything and all funds raised go directly to the National FFA Organization and its local FFA chapter leadership programs. It is also a fun and friendly opportunity to check out and drive the 2014 Ram 1500 and other Ram trucks in a no pressure environment. Ram 1500 won Motor Trend’s “Truck of the Year” in 2013 and 2014, marking the first time any vehicle has won the prestigious honor for two consecutive years.
All test-drive participants will also be entered into the 2014 Chrysler Group National Giveaway for a chance to win $45,000 toward any eligible Chrysler Group vehicle.
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