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Fri, 13 Jun 2014 10:15:00 +0000
(STANFORD, Calif.) -- There’s nothing like a good chocolate chip cookie and even conjuring up memories of your most recent one might make your mouth water.
However, did you know that a certain bite you took might determine when you’ll eat chocolate chip cookies again?
A study out of the Stanford University Graduate School of Business says that the last bites of a certain food seem to influence people more often than the first.
By having 134 undergraduate students rate crackers they were given to eat, lead author Emily Garbinsky says that how the last few bites taste, whether good or bad, drives one’s decision about when to eat the food again.
Perhaps even more significant, is that given larger portions of food, diners tend to enjoy the last few bites less, making them more apt to delay eating the same food again.
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